BMW has decided to start promo videos for its all-new 1-Series by producing the “Origins Film Season” in collaboration with Picturehouse Cinema. The “Origins” season will run simultaneously with the advertising campaign that uses the same thing to underline the different variants of BMW’s 1-Series.
The film series comprises four pairs of films, with each pair displaying a unique theme. For example, “A Life of Crimes” includes the screening of “Goodfellas” and “Mesrine Killer Instinct”, two films about men seduced by crime. Other classics included in BMW’s 1-Series promotion screenings are “The Graduate”, “A Clockwork Orange”, “Memento”, “Quadrophenia” and “Adaptation”.
