This week, BMW held its official launch of the new 2007 3 Series Coupe in San Francisco. Several cars were shown at the press conference in St. Regis Hotel.

While base prices have increased versus the outgoing versions, it is an exceptional value considering the 328i and 335i include more standard equipment than their predecessors, including:
? More powerful engines
? More differentiated design from the 3 Series sedan
? Xenon adaptive headlights with cornering lights
? Rear Head Protection system
? Enhanced Dynamic Stability Control (DSC) including Brake Drying, Brake Stand-by, Brake Fade Compensation and Start-off Assistant
? Enhanced interior ambiance lighting
? Run-flat tires with Tire Pressure Monitor

In addition, BMW?s xDrive all-wheel drive will be available for the first time in a Coupe in the 328xi.

The 328i also receives the following additional standard equipment:
? 17? wheels and tires
? 6-speed manual transmission

In fact, compared to the top-of-the-line 2006 330Ci Coupe, the entry-level 2007 328i Coupe not only offers greater style inside and out, as well as a number of safety enhancements, it also offers even better performance ? all for $2,500 less.

The 2007 BMW 328i Coupe will be priced at $35,995 while the 335i Coupe, with its 300-hp twin-turbo inline six cylinder engine, will have an MSRP of $41,295. The new 328xi Coupe, with BMW?s advanced xDrive all-wheel drive system, will retail for $37,795. The 2007 BMW 3 Series Coupe Arriving in US showrooms this September.