There’s no getting around it. From the home front, to the campus, to the workplace and beyond, technology is changing every aspect of our lives. And with the advent of smart phones, technology is even redefining the way we drive. Although, too much technology just might drive us to distraction, having a smarter car is clearly helpful on the highway. Here’s a look at 7 of the better ways your smartphone can enhance your driving experience by raising your car’s I.Q.

There was a time when Audi was considered an also ran in the race to dominate the premium U.S. car market. Well, times have changed. The numbers are out and Audi’s June domestic sales topped out at an impressive 10,051 luxury vehicles sold. That’s a 16.9% increase in sales over June 2010, making the second quarter of 2011 the best quarter in Audi history. According to Johan de Nysschen, President of Audi of America, “All indications continue to point toward 2011 winding up as one of the best years Audi has ever enjoyed in the U.S. market.” Although Nysschen chalks up Audi’s extraordinary performance to consumer recognition of its … “exceptionally engineered models”, a great deal of credit goes to Audi’s marketing team. Below is a short list of some of the ways Audi’s savvy use of Social Media, coupled with “in your face” advertising, has helped the “car company that could” become a major contender in the competitive high-end car market.